The team

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About Us

A Unique Marketing Partner

Soccer Fans USA is a premier sports marketing agency dedicated to promoting Middle East and African soccer clubs to audiences in the United States. With our profound understanding of international cultures and local US dynamics, we are uniquely positioned to expand and engage fan bases effectively.

Our mission is to provide passionate soccer enthusiasts with a curated selection of specialized memorabilia that goes beyond the generic offerings currently dominating the market.

Our Legacy, Our Mission

our History

The co-founders of Soccer Fans USA are husband and wife, Tarig Osman and Deena Abdellatif. Tarig is a Sudanese entrepreneur with over 20 years of experience working in Africa and the MENA region. He has been in the US for the past two years, setting up new ventures. Deena, a second-generation Egyptian American, was born and raised in New Jersey and has lived in both Egypt and Sudan.

Together, they have four boys, aged 9 to 17, who are actively involved in various soccer activities in the US, including training camps, travel soccer, and tournaments. Their personal and professional experiences have inspired them to create Soccer Fans USA, with a mission to promote international soccer, focusing on fans and youth perspectives.

Who we are

Your Trusted Soccer Marketing Partner

Soccer Fans USA is a premier sports marketing agency focused on promoting Middle Eastern and African soccer clubs to U.S. audiences. With a deep understanding of both international soccer cultures and the local U.S. landscape, we are uniquely positioned to effectively engage and grow fan bases.

Our mission is to offer soccer enthusiasts exclusive, high-quality memorabilia that stands out from the mainstream options. We aim to bring fans closer to the game they love, providing them with unique items that reflect the rich heritage of global soccer.

Specialized Products

Our Key Achievements in Soccer Marketing and Fan Engagement

Soccer Fans USA is successfully bridging the gap between Middle Eastern and African soccer clubs and U.S. audiences. Through innovative marketing strategies, unique fan experiences and products, we are expanding soccer’s reach, strengthening global connections, and driving engagement like never before.

our work

what we do

We specialize in creating impactful marketing strategies, events, and partnerships that elevate brands. Our services range from tailored activation plans to international agreements, all aimed at driving growth and engagement. Our target is to increase fan engagement as well as provide specialized and unique merchandise.

Specialized Marketing Plans

We craft tailored marketing strategies that resonate with diverse audiences, ensuring your brand’s message aligns with cultural nuances and market dynamics.

Activation Plans

Our activation initiatives are designed to engage fans through memorable experiences, fostering deeper connections between clubs and countries and their supporters.

Promoting Merchandise

We specialize in promoting and distributing club and country merchandise, enhancing brand visibility and providing fans with quality products that embody team spirit.

Manufacturing specialized merchandise with focus on MADE IN USA

High-quality merchandise designed and manufactured in the USA. Show your commitment to local craftsmanship and support for American-made products.

Social Media Advertisement

Leveraging the power of social media, we create targeted advertising campaigns that amplify your club’s reach and engage a broader audience.

Events

Organizing and executing impactful events that engage and captivate your audience. We create memorable experiences that leave a lasting impression.

Sponsorship

We identify and secure sponsorship opportunities that align with your club’s values, fostering mutually beneficial partnerships.

Partnership agreements Services

Our expertise lies in negotiating and managing partnership agreements, ensuring collaborations that drive growth and brand recognition.

International agreements Services

Global expansion opportunities through international partnerships and agreements. We help navigate the complexities of international markets.

The team

Co-Founder & COO

Deena Abdellatif

Founder & CEO

Tarig Osman